The Email Marketing Software Your Business Needs: Moosend Review
Marketers nowadays are looking to make their lives easier and their email newsletters campaign more effective and multi-functional. This means that they need one tool or platform that can perform most — if not all — of the tasks necessary to succeed. Whether you want to boost your eCommerce store’s shopping cart conversion or entice your audience with email newsletters, powerful email marketing, and a marketing automation platform is just the thing for you.
Email marketing and marketing automation, once conquered, can be a conversion powerhouse. It creates bonds with prospects and customers, up to the point where making your brand a household name is entirely possible.
Moosend’s platform promises to bring you your dream conversion rates through personalized email marketing campaigns, advanced list segmentation options, and lead generation tools like landing pages and subscription forms.
Moosend’s platform can very well lead you down that path, with tools that allow you to understand your customer’s journey through powerful analytics. It can also help you boost your performance with robust AI tools that promise to fit your marketing strategy, whatever that may be. Let’s go through this Moosend review:
What Is Moosend
With automated workflows, a range of templates, and space for five team members, Moosend is an email marketing software that makes constructing campaigns easy.
The team behind the program works around the clock to ensure a high delivery rate and deliverability for your emails.
Moosend is an email marketing platform helping businesses, bloggers, and website owners to run their marketing campaigns successfully. The platform is suitable for users across industries like eCommerce, Travel, Publishing, SaaS, and Agencies.
With capabilities like email marketing, newsletter editor, marketing automation, eCommerce AI, audience management, landing page builders, subscription form builders, and a powerful reporting & analytics system it can help you to easily execute your marketing campaigns.
Moosend Review Summary
Moosend was founded by Yannis Psarras in 2013. Moosend is best for small businesses and entrepreneurs. It is said to be the best email marketing tool.
Compared to similarly-priced solutions, Moosend’s automation workflows are quite robust. However, Moosend has some limitations that may be deal-breakers for you. Customer support in their free plan is only available five days a week and does not include phone or priority support. Also, Moosend only includes about 70 email templates, and its integrations with third-party platforms are limited.
Moosend Best Features
Moosend has a compact structure with all its features focusing on generating leads. It allows you to communicate with them and analyze your campaigns’ performance to achieve the best conversion rate optimization (CRO).
Integrations aren’t Moosend’s strongest point, so we don’t discuss them separately. They are mentioned throughout the text about other features where applicable.
Email Automation With Moonsend
The Moosend autoresponder is at the core of this automation tool. With it, you can select a pre-built workflow to run a campaign or create your own. Auto Response emails designed by you will be sent out on schedule and after visitor engagement.
The system allows for a personalized experience for your visitors with email segmentation into demographic categories. Moosend even has AI commerce functionality where it’ll detect users with similar tastes to market to them accordingly.
Marketing automation tools — With these tools, marketers can specify which events trigger email sends or other actions. For example, if a prospect adds a product to their shopping cart but hasn’t checked out, an email can be sent to remind them they need to make a purchase. Moosend has three automation components: triggers (events that prompt the actions), conditional/control steps (filters for each trigger), and actions (tasks that respond to triggers).
Moosend offers prebuilt automation templates called Recipes so marketers won’t need to specify triggers and actions. The templates are available in different categories, such as new customers, loyalty, or upsell.
Moosend Pricing & Cost
Moosend pricing starts at $10 per month and includes up to 2,000 subscribers. Moosend offers a free plan and an enterprise plan with custom pricing. This company does not offer pay-as-you-go pricing. Moosend offers a 22% discount for annual contracts that are paid upfront.
- 2,000 subscribers $10
- 2,500 subscribers $20
- 25,000 subscribers $125
- 50,000 subscribers $205
- 100,000 subscribers $390
The free plan is generous. For one thing, it allows white labeling — the ability to use your branding instead of Moosend’s. This feature is normally reserved for paid plans with most services.
Final Words:
Moosend is an email marketing platform designed to boost your business growth. It provides core automation features along with templates and even a landing page builder. The platform is highly customizable and simple enough for anyone getting into email marketing. This Moonsend review must have given you in depth insights.
